African countries are considered major consumers of tomato paste, therefore we want to analyze the Zimbabwe market potentials and provide you with some information you should know before entering this market.
To make tomato paste, SONDELANI Ranching has opened a $2 million state-of-the-art tomato processing plant in Bulawayo.
Reverend Patson Netha, co-director of Turning Matabeleland Green, has announced that the facility, which has the capacity to process 150 tons, or more than 1.5 million tomatoes, has begun operations. The factory, he predicted, would shortly be put into full operation.
The majority of the plant’s machinery came from China, while some other components were transported from Italy for roughly $1 million, bringing the total cost of setting up the facility to close to $2 million.
While we waited for the tomatoes to ripen, the plant began operating last month.
The paste is poured and sealed into 200 liter drums under sterile circumstances before being packaged using a variety of high-tech components and techniques. Right now we simply do paste, but in the future I hope to be able to make my own tomato sauce,” Rev. Netha added.
The Cunningham family of Matobo District, Matabeleland South Province runs the agro-processing enterprise Sondelani Ranching. The tomatoes used in the trial run of the tomato plant originated from a total of 35 hectares grown by farmers under TMG’s training and supervision, as well as from individual farmers.
TMG is an initiative launched in 2013 that brings together churches from all over Matabeleland. It was established on the principle that small-scale farmers are the backbone of the agricultural economy, and that with the correct education and foresight, these entrepreneurs may unleash their full creative potential.
“Sondelani Ranching purchases and processes the tomatoes, and TMG instructs and guides the farmers in producing tomatoes up to the required level while also providing a sales outlet for their goods. At the moment, we rely heavily on farmers on the outskirts of town to provide the factory with tomatoes. Reverend Netha exclaimed, “I am delighted to note that majority of the tomatoes at the factory were brought by small-scale farmers, since we are aiming to ensure that our small-scale farmers get to be part of the value chain.”
Manufacturing manager Mr. Jonathan De Jong reported that during the plant’s trial run, 100 metric tons of tomato paste were made.
Mr. De Jong explained, “This is the first time that we are running properly, so we have processed 100 tonnes now to help us test the machine and everything is going well so far.” When the machine is operating at full capacity, it will process 150 tonnes per day, or the equivalent of 1.5 to 2 hectares of tomatoes per day.
Demand for tomato paste is high across the continent and in Asia, so he indicated the company might investigate export opportunities in the future.
It’s not hard to meet the annual demand of 3,000 metric tons of tomato paste on the local market. Our long-term goal is to be open for business for half the year each year, at which point we will have gained enough experience to enter the export market. However, he added, “to reach some of the markets we are waiting for the free trade area to be enforced.
Approximately 30,000 metric tons of tomato paste are imported annually into South Africa, with the Democratic Republic of the Congo (16,630 tons), Angola (16,000 tons), and Namibia (16,000 tons) following (1 208).
Arda and Schweppes Zimbabwe, a beverage producer, have been discussing for some time now the possibility of constructing a comparable fruit processing and canning plant in Esigodini, Matabeleland South.
Tomato processing and canning facility Zagrinda is a public-private partnership between Arda and Development Trust of Zimbabwe (DTZ) and Best Fruit Processors, a Schweppes Zimbabwe subsidiary.
This study offers a thorough analysis of the current state of the Zimbabwean tomato market and a projection of its growth over the next five years. It offers a thorough examination of the market’s history, current state, and potential future development based on factors such as growth and demand. This research is the most in-depth analysis of the Zimbabwean tomato industry that has ever been compiled.
The report’s goals are to provide an overview of the current situation of the Zimbabwean tomato market; to give historical and current data on the market’s production, imports, exports, and consumption; and to develop a prediction for the industry’s medium-term trajectory. The research also includes a thorough examination of the leading market participants, price shifts, growth and demand drivers, and other aspects impacting the industry’s evolution.
WMStrategy’s innovative technique, which combines qualitative and quantitative data, was used to compile this study’s report. Data was acquired through semi-structured interviews with market specialists and official sources to provide a comprehensive picture of the market and its leading players.
The Zimbabwean tomato market research covers the following topics:
- Predictions and analysis for Africa’s economy
Foresight and analysis of Africa’s agricultural sector
- Evaluation and projections of the market’s size, value, and trends in terms of volume
- Segmentation of the market (by region, product category, end user, etc.);
Analysis of past, present, and projected domestic output in terms of volume and dynamics;
- Examining the historical, current, and projected dynamics of various price points (wholesale, retail, distributors, etc.);
Previous, current, and forecast import volumes and dynamics;
Analysis of previous, present, and projected export volumes and dynamics;
- Consumption volume, dynamics, and analysis (historical, contemporary, and projected);
- The nature of the major players in the market (manufacturers, distributors, wholesalers, retailers, importers, exporters, Governmental structures, etc.) and the competitive setting;
The leading Zimbabwean tomato producers and their profiles;
- Harvesting area and output;
Studying the structure of pricing and the value chain;
- Analysis of the elements (market growth drivers, restraints, new government initiatives, etc.) that are impacting the evolution of the market;
- Market supply and demand trends analysis and projections;
- Look ahead to the market’s midterm trajectory (including three possible scenarios for development).
The data in this report will enable you to:
You can: • Gain market intelligence about your competitors quickly and affordably;
- Keep an eye on historical, current, and projected market data such as size, value, segmentation, forecasts, dynamics, and structure;
Find out how tomatoes have been used in Zimbabwe over the past five years, broken down into key end-use segments/product groupings, and see what the future holds for this sector.
The first step is to identify the most potential items and markets (based on application);
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Identifying growth opportunities, demand drivers, and market restraints
Key macroeconomic indicators should be analyzed to gain understanding of economic trends.
- Examine the market’s previous and projected future performance (over the preceding and subsequent five-year time frames);
Learn about the market’s top players (manufacturers, suppliers, wholesalers, retailers, buyers, sellers, importers, exporters, government agencies, etc.);
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If you care about the Zimbabwean tomato industry, this study will provide light on its history, current state, and potential for growth. In addition to helping you save both time and money, this report provides you with all the data you need to make strategic business decisions.
